Quick Creator Guide

Quick Creator Guide

(pronounced Chalk You)

Ch*lk U
What to say
in your video

Keep it real. Keep it short. Talk like you talk to a friend at the gym.

Ch*lk U shirt front
SHOW THE SHIRT

The big idea:

Climbing has a huge family. Ch*lk U is building the brand that lets climbers wear that family.

Your goal:

Show the shirt. Say what it feels like. Share why the brand matters. Then give your code.

Please do not read like a robot.

Use your own words. Skip any line that does not feel true to you.

Make the Video Like This

A 20 to 45 second video is great. Simple is best.

5 Easy Shots:
  1. 1
    Open itShow the package and shirt.
  2. 2
    Feel itSay if it feels soft, light, or comfy.
  3. 3
    Try it onShow the fit in a mirror or gym shot.
  4. 4
    Move in itReach, warm up, climb, or hang out.
  5. 5
    Say the codeTell people your code gives 10% off.
If you already opened it, that’s okay! Skip step 1.
Ch*lk U shirt back
Good Things to Say:
  • Ch*lk U is for climbers.
  • It is about community first.
  • The art is funny.
  • It feels soft and easy to wear.
  • The art feels made for climbers.
  • It is for people who came for the wall and stayed for the people.

Must do:

Tag us. Say it was gifted. Put your code in the caption. Send us the video when it is live.

Ad use:

We may ask to run your video as an ad. We will only do that after you say yes.

If we use your video as an ad, you will earn 5% more from your affiliate code while the ad runs.

Copy this if you want

Use this as a guide. Change the words so it sounds like you.

Short Guide Script:

• “Gym rats have Gymshark, hoopers have Nike, footy players have Adidas, and climbers have... whatever shirt was clean.

• Until Ch*lk U.

• Ch*lk U sent me this shirt and the first thing I noticed is how soft it is. Like, rest-day soft.

• It’s light, it moves when I reach, and it doesn’t feel stiff or clingy while I’m climbing.

• But the best part is the design. It feels like it was made by people who actually get climbing. Not fake outdoor-brand energy. Not some cheesy gift-shop climbing shirt. Just a soft tee with that quiet ‘yeah, I’m one of you’ feeling.

• To me, Ch*lk U is for the people who came for the wall and stayed for the people.

• Use my code [YOUR CODE HERE] for 10% off. It supports me too.

• Gifted by Ch*lk U.”

Caption:

Gifted by Ch*lk U. Use code [YOUR CODE HERE] for 10% off. It supports me too. Ch*lk U: Climbers. Community. Comfort.

Ad use:

Again, we may ask to run your video as an ad. We will only do that after you say yes.

Your video as an ad = 5% more from your code while ad runs.

Last rule: be honest.

We truly believe we have the world’s softest shirts; if you don’t, say it!

Only say what you really think. That’s what makes this work.

Ch*lk U® - Quick Creator Guide