Who We Are:
Brandon Kasminoff
Web, Social Media, & Influencer Relations Manager, Designer, Co-Founder, V4 Climber
The man, the myth, the legend– oh wait that's someone else. Anyhow if you’ve been on our social media, perused the website, or been DMed on IG it was probably Brandon managing it. Is that all he does? Yep. But "Even the smallest person can change the course of the future".
Mark Kasminoff
Marketing, Finance, & Creative Director, Community Outreach Manager, Designer, Co-Founder, V5 Climber
Own a climbing gym? Welp you just got contacted by the most handsome guy on this–very small–side of Las Vegas. If you own a climbing gym and haven’t been contacted yet about the amazing perks for your climbers that cost you NOTHING, feel free to contact us!
Rachel Kasminoff
Head of Innovation & Strategy, Designer, Co-Founder, V10 Climber
Our worst mistakes? When we don’t listen to Rachel. We can neither confirm or deny if she holds this whole brand together… She does. We often ask: Without her, where would we be? Probably out dirtbagging without the world’s softest shirts. *shivers* Oh– And yes, she on-sighted that route you couldn’t send.
The Artist
Sketcher, Lead Designer, Co-Founder, V2 Climber
Did you really think we'd reveal the ONE and ONLY person who's the WHOLE reason we've even made it this far? You're not going to take him away by offering him a six-figure salary AND dental! We have to stop; we’ve already said too much.
To Anyone Who Says You Can't...Ch*lk U!
Believe it or not, we climb,
and even more surprising, we crack jokes while doing it.
One day, mid-climb, one of us blurted out, 'Chalk you!'. A playful twist on the infamous phrase we’ve all heard (yes, we’ve spared you the full version). Combine that with a hearty, chalk-covered slap on the back, and that's how Ch*lk U was born.
After all, can you really call yourself a true belay buddy if you don’t leave a few chalk doodles on your shirt?
Four Climbers and a Dream
We are an awesome rock climbing apparel brand based in Las Vegas, NV.
When we first started climbing, we quickly noticed a major issue (aside from only being able to tackle V0s):
Quality climbing T-shirts was nowhere to be found. It felt like searching for the holy grail would be easier.
That’s when it hit us--Why not create it ourselves?
And just like that, we became the answer to the climbing community’s call for the shirts it truly deserves!
The Rock Climbing Apparel You've Been Looking For
Made with care and unconditionally loved by our customers,
these signature bestseller exceeds all expectations.
