Finally apparel about climbing
that doesn’t suck!
Some say it’s a bold claim…
But see why thousands agree
For One:
It’s because our apparel is L.A.S.M.:
Light.
Hold a piece of paper.
Now imagine that piece of paper being our apparel.
Yep. That light.¹
Airy.
Designed to be breathable.
Even for the most taxing climbs.
Soft.
So soft in fact,
it’ll make you wish your pillow was made out of our apparel.
Moves.
fluidly with you when you climb.
You might even forget your wearing anything.
Light
Airy
Soft
Moves
Light Airy Soft Moves
And of course
our apparel is oh so damn comfortable!
“The best part is you look good
while screaming at the crux of a climb!”
- Someone… Probably.
second reason:
It’s because we represent freedom.
What's more freeing than scaling the side of a mountain?
Where it's only you, your gear (or for some no gear), and maybe a climbing buddy.
No worries about anything outside of climbing. Overlooking the breathtaking view.
The sun embraces you with its warm light shining from the bright blue sky.
And feel that? The cool breeze steals across your face whispering
“This is freedom…”
And you know it's true.
You also wonder how the hell did the wind just whisper something to you but that's beside the point.
We wanted to capture this special feeling and represent it in apparel.
Apparel that tells everyone else that you are the definition of being free, and to say
“Ch*lk U!”
To anyone who says you can’t be!
And did we mention how comfortable our apparel is?
A third reason?
Well it's probably our water bottles.
Because you're wondering… Yes, you can put other things besides water in our water bottles.
And yes, we also captured the special feeling of freedom in our bottles.
You could even say we captured lightning in a bottle…
Our (Ch*lk U) lawyers have advised us (Ch*lk U) to inform you that in fact lightning is not included in any Ch*lk U water bottles, nor is any of the Ch*lk U water bottles made directly with lightning. Thank you for understanding.
Do you need more reasons?
Any reason we give you just scratches the surface of why climbers around the world wear and rep our premium merch.
So why don't you read some of our fans' reviews?
Or better yet, why don’t you find out for yourself just how comfortable and freeing our merch really is:
¹Our apparel is not actually a “piece of paper” light. It is just a hyperbole to get our point across. Thank you for understanding.
And to all you “competitors” out there, don’t try using the acronym L.A.S.M. Since we’re most likely going to trademark it.